Concentrating on volume, while maintaining quality, the vodka is looking to subvert a long-standing equation of consumption as a marker of social status, as was eloquently explained by Pierre Bourdieau in Distinction: A Social Critique of the Judgment Of Taste.
The Freeh report is certainly not perfect, and perhaps the NCAA rushed to judgment and levied stringent penalties because of social outrage stemming from this highly visible case.
We are often suspicious of social ties between boards and top managers, fearful that it might cloud their judgment and make them reluctant to discipline a CEO.
Barry believes if the appeals court upholds that judgment, it could make it much easier for employers to clamp down on their workers' speech on social networks such as Facebook and Twitter as well as on personal blogs and other sites.