We are trying to better understand sharing behavior but content discovery goes beyond our social graphs.
Open social graphs like Facebook, Twitter, LinkedIn, Instagram and now Pinterest have all disrupted the idea of sharing online.
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"We're trying to leverage social graphs that already exist, so people can import them and build on them, " he notes.
We will see a lot of focus on big data and enterprise social graphs that deliver content proactively and intelligently to improve communications.
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The concept, with its combination of elements from Facebook (Facebook Connect social graphs), Twitter (pithy comments) and Yelp (local listings and recommendations), seemed promising.
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It makes sense for the company to pull in some fresh expertise from a startup infused with ideas about how to handle user-generated content within tighter social graphs.
Hundreds of data points on each of over 250 million registered voters are gleaned from both publicly available and purchased sources such as social graphs, census data, tax records, and commercial data.
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Given the way that we now make our social graphs and circles of influence visible to the world through Facebook and Twitter, companies no longer have to rely on celebrities alone to spread word of their products.
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Companies such as Plaxo, which help to synchronise address books, and Google itself, which has a primitive address book in its web-mail service, plan to turn these books into fully fledged social graphs that can do useful and productive things, perhaps including new variants of mini-feeds.
Just as photos on camera phones needed Instagram's filters for their distribution to grow, and GPS chips went from preventing you from getting lost to Foursquare's social check-ins, so the physiological signals that are currently generating charts, graphs and analysis will eventually be moulded into more social experiences, he argues.
Their book caused a stir in Britain by showing, with copious graphs and statistics, that inequality is associated with all manner of social ills.
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