In a world of media fragmentation, social media ubiquity and mobile technology, content has risen to center stage as the focus of many marketing efforts.

FORBES: Content Creativity: Turning Point of View into Brand Equity

She stressed the ever greater relevance of heritage protection in times of globalization and social pressures, including fragmentation, as well as urban and environmental challenges.

UNESCO: MEDIA SERVICES

The report emphasises the huge disparities in research capacities across countries and the fragmentation of knowledge that hamper the capacity of the social sciences to respond to the challenges of today and tomorrow.

UNESCO: Social Science in the Next Decade