Snob--one component of a Russian media entity that also includes a website, a social network and live events, all open only to paid members--is not, as you might guess, a celebration of wealth and status but a rather serious and highbrow forum for ideas and culture.

FORBES: Focus

Like many an entity with a message, the Church must embrace social media to get the word out.

FORBES: The Pope Gives His Blessing to Facebook, Orkut, and Social Media

The newly merged entity will build upon those initial products to further move the social network into e-commerce.

FORBES: Magazine Article