The precise ethnic groupings which exist in a State, the significance of ethnicity for social participation in societal institutions and the processes through which ethnic differentiation is constructed and maintained may vary considerably between individual States, and over time.

UNESCO: Social and Human Sciences

The near real time could be differentiation from Facebook, MySpace, or whatever Google does with social activity.

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This visual transformation was quickly followed by myriad branding initiatives, from traditional advertising to digital media campaigns to participation in social marketing activities like EKOCYCLE, which have only served to highlight its unique differentiation in the beverage category.

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For example, a study by the Aite Group concluded that advisors were not getting the desired benefits of better brand awareness, competitive differentiation and revenue growth. 20% of advisors surveyed said that social media was unimportant to them while another 40% said that they were neutral on social media.

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It represents a perception that such differences have some social significance-primarily because of perceived cultural differences though these are frequently associated with forms of structural differentiation.

UNESCO: Social and Human Sciences