Social constructs are governed as much by what they are not as by what they are.

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Understand that most people have succumbed to the belief that facts do not have an independent and verifiable existence but are merely social constructs.

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As long as we have social constructs around women being the weaker sex, we unfairly demand that men stand up to be the protectors.

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Our familial and social constructs are now evolving.

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The continuing chapters focus on more constructs to understand evolving social commerce, such as the dynamic customer journey, the psychology of engagement, and the user experience.

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