In regards to results based on which fraudulent act occurred, the effect of social confrontation on reporting intentions did not vary.

FORBES: Don't Ask/Don't Tell About Corporate Fraud: The Effect of Confrontation On Intentions to Report Fraud by Kelly Richmond Pope, Ph.D., CPA, Peter Milan and Anya Hostetler

This suggests that after an unsuccessful social confrontation with the transgressor, the witness prefers to report to an employee in a position of power above the transgressor.

FORBES: Don't Ask/Don't Tell About Corporate Fraud: The Effect of Confrontation On Intentions to Report Fraud by Kelly Richmond Pope, Ph.D., CPA, Peter Milan and Anya Hostetler

They investigated two independent variables: (1) the presence or absence of an unsuccessful social confrontation with the transgressor regarding the fraud and (2) the type of fraudulent act that occurred.

FORBES: Don't Ask/Don't Tell About Corporate Fraud: The Effect of Confrontation On Intentions to Report Fraud by Kelly Richmond Pope, Ph.D., CPA, Peter Milan and Anya Hostetler

The all-out battle on social media has bewildered many following the confrontation online.

FORBES: Israel and Hamas' Social Media Battle Goes from Groundbreaking to Bizarre

Jeff Jarvis, director of the interactive journalism program at the City University of New York Journalism school, said in a phone interview that while he had not quite figured out what gives this confrontation such an odd feel, the aggressive, official use of social media made may be responsible.

FORBES: Israel and Hamas' Social Media Battle Goes from Groundbreaking to Bizarre