There, working with local community groups, he built a business for Unilever that offers a branded, affordably-priced, self-contained plastic toilet and a toilet cleaning service run by a local social business which uses Unilever cleaning products.

FORBES: Social Intrapreneurs: Disruptive Innovators on the Inside

Cleaning up the social media disaster at the technology firm (she declined to give its name) is just one of the dozens of cases Atkins has taken in the past six months.

CNN: Workplace rants on social media are headache for companies

But cleaning it does a social good.

FORBES: Trading On The Movies

Our landlords are small business owners, as are our graphic designers, web designers, publicists, cleaning company, virtual assistant, social media consultant, etc.

FORBES: Stop telling me to grow big and spend. I'm happy the way I am.

Nowadays, if Kendall wanted to live as his own father had lived, he was going to have to hire a cleaning lady and a seamstress and a social secretary.

NEWYORKER: Great Experiment