Wine expert and social media guru Gary Vaynerchuk attributes his ability to detect subtleties in wine that others might not recognize because of his unique taste-testing as a teen.

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Last year 11.6 million Americans were subject to identity fraud, a 13% increase from 2010 that a Javelin Strategy report attributes to increases in social media activity and mobile usage.

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And, managers need to look for the skills that really matter today in high potential young talent, attributes like cognitive load capacity, adaptability and social media skills.

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The purpose of advertising and all commercial speech, social media campaigns included, is to balance and deliver these attributes as the basis of the relationships between businesses and their customers .

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Other examples could link contextual attributes, such as presence and location, with enterprise social software.

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WiseWindow constantly distills social media data into industry-specific taxonomies that track dozens of attributes about products, trends, and various other attitudes.

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