Part of the attraction of social media as an advertising medium is the wealth of available information about users.
BBC: Twitter secures advertising deal with SMG
But we need to acknowledge that the attraction of cultural products is also subject to different shades of social influence and randomness.
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The Department of Social Development bought the Nomadic at a Paris auction in 2006 and brought it back to Belfast as a potential tourist attraction.
BBC: Titanic's tender ship celebrates its centenary
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