Other industry insiders and pundits in the room, including tech investor Esther Dyson, author Andrew Keen, and Social Flow founder Mike Perrone, chimed in too.
The economy actually contracted at a 1.3% average rate in 2008 and 2009, and this drove Social Security into a negative cash flow position in 2010, much earlier than the Trustees had ever imagined was possible.
When the ad units evolve to match the social nature of the communities and communications then the money will flow big.
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This is great from a data flow perspective, and remarkable in terms of social science and, of course, marketing.
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Even the best information flow cannot replace old-fashioned trust and social bonds.
Small scale producers and consumers are often at a disadvantage with information and sometimes social entrepreneurs can find sustainable ways to change the flow of information in favor of the public good.
As brand budgets and campaign funds start to flow more quickly into the social media space, researchers, too, are looking to these questions.
One way is to work with social BPM and tie networks into BPM, process management, and work flow tools for end to end solutions.
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The sneaky play here is to minimize the salary paid to owner-operators, who thereby avoid a social security tax (FICA on W-2 forms), and simply flow the income through as a distribution.
We see early examples of this, from catching fraud in financial transactions, to debugging and improving the hiring process in HR: and almost everybody already pays attention to the massive flow of social network information concerning them.
Google executives say Buzz will comply with all the technical standards that go into building the social Web, presumably so that as much information as possible can flow in and out of Buzz from the likes of Facebook and Twitter.
Social and collaborative apps reduce the need for face-to-face meetings without reducing the flow of information that is supposed to come from those meetings.
Businesses like Google, Zappos, and IBM have been household names as great places to work because they value the free flow of ideas and innovations that prioritize creative talent rather than traditional hierarchical social status.
These are "flow-based" tools such as wikis, micro-blogging and internal social networks, according to Mr Bryant.
This will flow through Facebook as news: this is what social media does, spreads gossip and stories.
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The VVD, for example, is campaigning on a promise to limit the flow of unskilled immigrants into the country and to restrict newcomers' access to social services.
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