To understand the significance, we need to skim the surface of the field of social analytics.
FORBES: Finding Influencers and Influential Events On The Social Web
Social analytics enables one to release messages on the web and get an immediate reaction to them.
The next wave in social analytics will be all about what we can actually do with our haystacks of mentions.
FORBES: The Potentially Huge Market In 'Future-Tense Analytics'
If you have the capability, you can look at the data through a social analytics lens focused on the demographics.
FORBES: Is Your Enterprise Socially-Networked Or Just Your Employees?
To date, much of what I see in the Social Analytics space tends to cover only a small part of the overall picture.
As companies continue to source marketing information from social analytics the older generation will become increasingly concerned with the privacy of their information online.
FORBES: Network Reboot: Four Changes Coming To Social In 2013
Non-social analytics (usually Omniture and Google Analytics) and non-social CRM (usually Salesforce, sometimes Oracle and SAP.) Well, Adobe already jumped into the game when they bought Efficient Frontier who had previously acquired Context Optional.
But on the business front, a new generation of specialty social analytics and business intelligence (BI) providers like GoodData, NetBase, QlikTech, and Visible Technologies have been some of the first to re-envision BI and provide the tools and platforms to create smarter, more social, special-purpose apps for creating and delivering insights to the right audience on the right device.
FORBES: These Smart, Social Apps Bring Big Data Down to Size
The Super Bowl Host Committee partnered with social media analytics company HootSuite and online marketing firm FSC Interactive to create the NASA Mission Control Center of social media.
There is a lot of good possibilities for Social Data Analytics and BigData methods.
FORBES: Why Don't We Dig Deeper Into the Sand of Social Data?
In the background they have also developed an awesome set of social media analytics, which they are not selling.
FORBES: Can DELL Use Social Media to Revive Its Share Price?
Social media analytics aims to make sense of the more than 20, 000 tweets generated per second during the presidential debates.
The social media analytics market has, for far too long, evangelized the need to know about what happened in the past.
FORBES: The Potentially Huge Market In 'Future-Tense Analytics'
Social media analytics firm Crimson Hexagon dove into the Twittersphere to take a closer look at how users are reacting.
The Next Big Thing that has already arrived is social media analytics.
He suggested that traders could combine Watson technology with social media analytics and sentiment analytics within a trading strategy using high performance computing.
Actually I lied, there is one more finding that caught my eye and that is the what I consider to be dramatic decrease regarding social media analytics.
FORBES: Content Marketing And E-Commerce Tops Digital Marketers Priority List For 2013
With consumers sharing more and more about their interests and purchasing habits, social media analytics has emerged from the engineering room to fast become one the most useful tools in a retailers arsenal.
FORBES: 4 Lessons From Social Media Chatter About Holiday Shopping
The company later added ColdFusion, Dreamweaver and Flash to its product and platform list via an acquisition of its former competitor, Macromedia, and is currently developing a suite of cloud-based solutions focused on the social and analytics spaces.
FORBES: Adobe Debuts Its Newest Campus - Bring Your Gym Shorts!
Tops among the eight announcements the company will make about its Marketing Cloud, which is what it calls its online collection of five major ad and marketing products such as social, analytics, and targeting, is a new touch-enabled user interface.
FORBES: Adobe Aims To Streamline Marketing Cloud With Pinterest-Like Social Dashboard
Supporting this infrastructure the company offers cloud-based database, social networking, analytics, and even a new social networking analysis service.
In fact, the crossover of social and web analytics is becoming more frequent.
FORBES: Making The Most Of Social-Media Monitoring Optimization: Are You Up To The Task?
Last year's Oscar broadcast had 966, 000 social-media comments, and overall, the social-media Oscar chatter was positive, according to Bluefin Labs, a social-media analytics company.
WSJ: Tweeting the Oscars: I'd Like to Thank My Twitter Followers
We leverage email marketing, event promotions, search engines, social media, analytics tools, blogging and our Web site to show business owners that they can to do the same.
At the same time, through the use of behavior analysis, social listening and analytics we have much more insight into the concerns and interests of our customer and prospects.
FORBES: To Improve Marketing, Look No Further Than Your IT Department
The number of times "cinnamon challenge" was mentioned on Twitter went from fewer than 20 per day before December to around 1, 000 per day, according to Topsy Labs, a social-media analytics firm in San Francisco.
WSJ: Cinnamon Challenge: Just a Spoonful Makes the Internet Rounds
While surely not as sexy as Social and Business Analytics and Cloud, this bold decision to take an entirely new approach to IT infrastructure is the one and only way CIOs can unlock the funding necessary to pursue those snazzier and unquestionably vital new initiatives.
Consider this scenario, for example, that is more likely to happen because of the growing capacity of social technologies: What if a hospital chain, a food service company, and an analytics and social software firm joined forces to co-create a system that enabled hospital patients to chose meals and delivery times from customized menu offerings, based on their medical condition?
FORBES: Finally an Enterprise Roadmap for Capturing the Full Power of Social
Most sites need services like analytics and social media integration, online security, as well as advertising.
FORBES: Revenue Good, Outages Bad: Ad Servers Can Slow Your Site
应用推荐