Faceboook launched its Social Ads platform which shows you ads based on brands your friends like.
So social ads are the next frontier for privacy and the tense user-social network relationship.
Facebook Social Ads are primarily self-serve ads that can be highly targeted to appear to specific users.
Social ads looks like a solution but not necessarily for Facebook, as it means further autonomy for brands.
Social Ads, on the other hand, also include a brand message or ad.
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Unified surely will face more competition as Facebook, Twitter, and others build out their social ads, not to mention whatever Google does.
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These new types of ads include both Sponsored Stories and Social Ads.
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Google can now pitch marketers on the ability to buy traditional display ads as well as social ads across different sites.
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People click on those ads a lot more often than non-social ads.
In November Facebook launched Social Ads, which sends ads to a user's pals when a member makes a purchase from a participating marketer's site.
The difference will be that social ads are going to be built around a corporate website and customer social interactions rather than a social network itself.
Look in your account and privacy settings, and you see a lot of information on social ads and Sponsored Stories, including the possibility that you can appear in them.
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But it has had one huge hole: social ads.
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At the same time, Facebook has seen its growth slow recently, raising questions in the minds of investors about the effectiveness of its social ads and its relative lack of mobile ads.
These social ads always require that you and your friends have taken an express action to indicate your connections with the product or service and that no data be shared with the third party.
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You can actually affect Google search using social posts and ads.
The underlying promise is to provide companies a rich set of offer content, a marketing engine capable of reaching customers over multiple channels including email, SMS, social media and ads, an integrated transactional platform, and a rich data and analytics engine to optimize targeted delivery of offer content all within company branding.
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The willingness of consumers to watch ads on social media is rewriting the Super Bowl playbook for Madison Avenue.
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Joshfire Factory uses the freemium model, letting users have a basic template for free and charging for add-ons such as social network integrations, ads, statistics and so on.
And more recently, we have seen people-focused advertising (be it through advertising on social networks or signup ads) grow as marketers look to engage people in ways that are relevant to them.
Besides that they will have as partner the best hardware maker on market with strong presence on developing markets wich Apple and Google has not reached yet and the largest mobile marketshare for delivering services like search, ads and social media.
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Thus, a sports-themed social game might have integrated ads and links to real-life sports game tickets or paraphernalia.
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Rather than simply providing traditional ads, the social network encourages companies to engage with users by telling them stories.
With Home, Facebook Inc. is inserting itself between users and Google, diverting them to the social network's own ads and services.
We know from a large number of studies in working with advertisers that the ads that are social have higher engagement rates from users, much higher ROI for advertisers.
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For all their lofty talk of connecting people, many Web companies are actually in the prosaic business of selling ads, especially social media companies like Facebook, Digg or Twitter that give away a core service for free.
To be sure, Super Bowl ads fumbled even before social-media caught on.
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