This raises an important question: If consumers are deeply rooted in being social on the Web (a thesis widely accepted by analysts and industry observers and evident from the billions of active social networks users), how can companies respond in a way that provides both a social experience to those consumers and brand control to those very companies?
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They may have a Facebook account but they are not active social network people.
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Ms Cowley says Mr Clements has an active social life and "a wicked sense of humour".
They also had more active social networks and were less likely to show signs of depression.
Stock price aside, Facebook is still by far the largest, most active social network in the world.
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Is this an old-school reaction to all the new-school, hyper-active social media environment?
The report says acccommodation costs should be balanced against benefits such as more active social lives, rates of obesity and social integration.
Relatives said Mr and Mrs Green, from Strensall in York, loved sequence dancing, took frequent holidays and enjoyed a "very active social life".
It posits that regardless of whether we live in huts or skyscrapers, we can hold at most 150 people in our active social circle.
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The 25- to 35-year-old is by far the most active social gaming demographic, spending nearly twice as much time gaming as any other group.
"Many people with an active social life like Grav could confuse early symptoms of diabetes with just over-doing it a bit over Christmas, " he said.
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After participating in our program, women are three times more likely to have an active social support network, which can make a huge difference in their lives.
Fermor led an active social life, and the house in Mani, however remote, was a place that attracted many friends, literary luminaries and even admiring strangers over the years.
What it means for you: Many companies already reach out continually to bloggers and those with active social media followings to tell their stories, as part of their PR efforts.
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Designed to be an accessory to an active social lifestyle, syncing to the inMotion Air is fast and simple for the user, as well as friends and family with compatible devices.
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With more than 750 million active users on Facebook alone, some retailers are experiencing scenarios in which their social presence is more active than their company website.
One good strategy I had early on was to become active on social media, concentrating on Twitter and Instagram.
The same awe hit when computer maker Dell and floral service 1-800-Flowers transformed social media pages into active sales channels.
Customers, investors, media, NGOs and employees are all active on social media.
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Tom is active in social media and has a mobile device, but is by no means a real tech geek, just a regular guy.
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But the cool thing about the NBA is that the players tend to be more active with social media and have bigger brands online.
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And yes, every company does have to be active in social.
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The highlights of the conference included an on stage interview with Barry Zito, All-Star pitcher for the San Francisco Giants who is active in social causes.
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Many professionals worry about the time commitment involved, which (if you look at celebrities who are active on social media, like Lady Gaga or Richard Branson) can be significant.
So too does a study from Georgetown University and Ogilvy PR, a public-relations firm, which finds that Americans who back causes through social media are often active in other ways too.
If one of your goals is to be more active in social media, use this time to set reminders for yourself on a weekly basis for when you will update your status or check on your profiles.
In 1980, I was one of the original twelve Navy social workers ever recruited for active duty.
Forty years ago in Japan, one retiree was supported by ten active payers of social insurance levies.
The difference lies in what Mr. Iwata called active management of social networks.
Women's active economic and social engagement is just as crucial to society as it is to their own wellbeing.
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