He cues up some old footage of a little kid playing soccer.

NPR: Slate's Ad Report Card: Soccer Stars in the Spotlight

Force-walk kid through woods, across soccer field, to one of the houses on Poole.

NEWYORKER: Tenth of December

The best spot in the new campaign is the one with the kid, who, as an soccer fan would know, is the Brazilian star, Ronaldinho.

NPR: Slate's Ad Report Card: Soccer Stars in the Spotlight

Mr. STEVENSON: Then he intercuts this with modern-day scenes with the kid all grown up, still playing soccer.

NPR: Slate's Ad Report Card: Soccer Stars in the Spotlight

And I was playing soccer and I was at practice, and this kid on my team kicked the ball really hard when I was goalie.

WHITEHOUSE: Take Our Daughters and Sons to Work Day 2012