Equally unfamiliar but more immediately palatable is a dish of cold soba noodles with tororo, a kind of mountain yam.

NEWYORKER: Ootoya

Although he enjoyed a great deal of success with the flying filly Soba in the early '80s, he admitted that this win gave him the most pleasure.

BBC: SPORT | Other Sport | Horse Racing | Quito cashes in at Ayr

Honmura An serves super soba in a simple SoHo setting.

FORBES: Fact and Comment