And finally, the oil is also processed into "soap stock" that turns up in soaps and detergents of all kinds.

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But his poor performance in a rout at the hands of Alabama, some slow workouts, and a tabloid-ready hoax involving a fake girlfriend that became a national soap opera dropped his stock.

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Just as borax producers used flimsy furniture to sell their soap, Levitz used flimsy stock to increase its furniture business.

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