Framing is a critical negotiation skill so why not practice it on the easy things (your own life) before trying it out on others.

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If it is so promising, why do so few organizations practice it, as evidenced by macroeconomic trends?

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So why does the practice continue?

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We've seen in the past pit-stop errors having a huge effect on the outcome of the race - think Felipe Massa leaving the pits with his fuel hose attached in Singapore last season - so you can see why practice makes perfect.

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That's why so many privileged Wall Streeters practice the art loudly.

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My question is this: If marketing practice has changed so fundamentally, why do our marketing organizations look so much the same?

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This is why practice leaders and chief operating officers services firms invest so much time and effort in driving the definition of archetypical projects with phased structures, milestones, and deliverables.

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That is why doing so is so common, and is considered basic, sound practice, including with all insurance reserves, as well as retirement finance.

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