Bach said Microsoft is experimenting with integrating ads and games, so users don't view them as nuisances.

FORBES: Magazine Article

"I think we and the U.S. have a common desire to accomplish the transition in a seamless way so that the users don't even notice it, " Perez Balladares said in an interview with TIME.

CNN: The Canal Cronies

We hope not: this thing's aimed squarely at mainstream users, so if Engadget readers don't get it, we're going to be seriously concerned about all the regular folk.

ENGADGET

Most users won't know or care to sideload apps, so BlackBerry has to work hard to make sure those users don't have to in order to get the best possible experience.

ENGADGET: Back to BlackBerry: closing time Mobile

It buys network capacity in bulk from carriers so users can send text messages for free (in India subscribers don't have to pay for receiving texts).

FORBES: Magazine Article

His next challenge: how to stoke growth in the Office product line--Word, Excel, Outlook, PowerPoint--when his division already has a market share so large (400 million users) that research firms Gartner and IDC don't bother to track it.

FORBES: The Humbler One

Most mobile users don't download huge files to their phones, so "upper 3G" download speeds (1.5-3 Mbps, according to RootMetrics) will still seem pretty impressive to a typical mobile user.

CNN: Report: Verizon offers nation's fastest 4G service