This scheme works with hard-to-reach young people in Sunderland and helps them to raise their aspirations and develop their self-esteem so they have the confidence to seek out education, employment and training opportunities.

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"An investor could look at the industry and see challenging profitability and, quite honestly, that doesn't apply to us, " Crawford says, with the self-confidence that's so infectious at this company.

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This is a company which has had its fair share of critics in the past few years (not least from those who, like Clarkson himself, lobbied the company to provide ADSL in their area), so it may be feeling refreshed by this new-found self-confidence.

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It is not so much raising skill levels as nurturing in Japanese students entrepreneurial attitudes and greater self-confidence.

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Even though none of us is ever going to be perfect, every new competency we conquer does have a long-lasting impact on our children, from understanding how to teach children self-control, to helping them gain confidence, to learning how to gain their cooperation (so we don't resort to yelling).

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And I was just so overcome by emotion because at that point of time, you know, after 17 films, you have no self confidence left.

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