Strategic congruence notwithstanding, I have yet to send a card in anger, so a service like this is likely to look increasingly good to me and my unhappy brethren and sistren at a time when anything promising simplification of the celebratory process is worth a look.
"So I had the idea to... set up an experiment to look at how these novel grasses could be good for not only production from a farmer's perspective but also reducing run-off, " he told BBC News.
And we ultimately get right down to it where the winners, those of us who have good insurance, begin to look at it and say am I prepared to give up so much for those that need this benefit?