So the ad speaks to you directly, with language and positioning that makes you seriously consider a new opportunity.
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Dislodging Craigslist from its place atop the ad market would be hard even without litigation because classified advertising is a classic example of network effects: Craigslist gets so many listings because people know it is the leading site, so their ad will be widely seen.
So are a raft of ad exchanges, so-called demand-side platforms, and an alphabet soup of other ad tech companies.
So in October, Facebook rolled out a new ad program so developers could pay the social network to promote mobile installations of their games.
The correlation: As adoption of the media advances, so follows the ad revenue.
So is online ad spending, thanks in part to the move to mobile devices.
It will require reviews, analysis, cost estimates, more reviews, more analysis, and so on seemingly ad infinitum.
Likewise, smart marketers can tap very sophisticated tools to optimize their ad spending so that the actual place ads run can be radically different than what an ad director may have thought initally.
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Afraid the ads would scare away their viewers, Hecox and Padilla at first secretly turned off the ad function, so even though they were attracting millions of viewers, none of the hits was counting toward their ad revenue.
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This means they become much more engaged with the ad, so passive advertising becomes active engagement.
So they hired an ad agency, Fallon, to help them find stability while getting a publicity makeover.
Surely he would prove to be not so much the reductio ad absurdum as the dernier cri, the ne plus ultra in the once-rarefied realm of tsardom?
ECONOMIST: It is time to let the Russian royal family rest in peace
He forgot about chairs, and so he made this ad.
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The ad lies so well we enjoy believing it.
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So I think what's clear here, again, is that we are -- hold on, we are about to land -- what's clear here, again, is that we're focusing so much on an ad that has not run yet, that is done by an outside group.
The user would be highly engaged, so even a very short ad would be effective.
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And the reason they're worried is because Governor Romney is running an ad that says so.
Crucially, they can be configured so that clicking on an ad calls up the advertiser's website.
The Google ad machine, so effective on the Internet, is heading for all media, and vice versa.
The ad industry works so hard to keep faith out of the mix that is has backfired.
My first goal is to attract the largest possible audience so I can charge confiscatory ad rates.
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But again with the making-of-the-ad feature, so we can see how makeup was applied to the Vegas-sunset model.
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So Fab is taking the ad nationwide right after election day.
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Adding to the confusion was the fact that the Philippines has never before conducted an impeachment trial, so there is a distinctly ad hoc approach to procedure.
Better yet, that it gets the social media crowd so revved up that your ad gets passed around, free of charge, adding millions more to your fan club.
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Tide wins one of my top three prizes for creating a winning Super Bowl ad because it so cleverly adhered to one of the basic rules of brand-building.
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We can extend patent protection on drugs so that profits can be maintained ad infinitum.
The fact that so much advertising is now dynamically ad-served only helps this next wave of data.
That tougher message was the theme of a recent Nike ad titled Awake, my favorite ad of the year so far.
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