In addition to viewing images from a PC, flash memory card or Facebook, customers also can access their own or their friends' Snapfish photos and albums.
The analyst says Shutterfly so far has not matched the Snapfish price points, instead offering a promotion on photo books that is buy one, get 50% off the second one.
The price compares favorably to commercial photo-printing services from companies like Eastman Kodak (nyse: EK - news - people ), which cost around 29 cents per print, but they're not as cheap as Snapfish , which charges 19 cents including shipping, according to Merrill Lynch.