It was a sultry September, and a snack of dan dan noodles seasoned with salty preserved vegetables, perky Sichuan peppercorns and chili oil kept me alert in the intense humidity.

WSJ: Lust for Spice: Sichuan Peppercorn Recipes

President of privately held Monde Nissin, maker of instant noodles, biscuits and snack foods, founded in 1979.

FORBES: On The Cover/Top Stories

Most people would see this as a tasty, convenient snack, however Sean Marsden seems to like wrapping the noodles around his legs in order to perceivably bulk them out.

BBC: Clive Stuart-Smith column