While the Smuckers will boost the ad budget for Crisco and Jif, they're hardly big spenders.

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If the Smuckers wanted Jif, they had to take Crisco, too.

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Willard Scott and Smuckers will no doubt salute it.

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The Smuckers would also like to convince Wall Street that the Crisco part of the deal makes sense, even though they weren't initially keen about picking up a sinking brand in a troubled category.

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The unassuming manner carries over to the company, where a blowout celebration--like the one to mark its 100th anniversary in 1997--was breakfast for residents of tiny Orrville, Ohio, the Smuckers' hometown, at the local high school.

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