Last year it tested Smucker's Smoothies, an oat-milk drink, but quickly pulled the plug.
Meaning a spinoff to a new entity that would then be merged into Smucker.
Smucker, the owner of Dunkin Donuts, Folgers, and Millstone coffee brands, announced a 9 percent price increase in August.
They're so shy that their photographs don't even appear in Smucker's annual report.
Smucker manufactures and markets food products on a worldwide basis One of J.
The brothers are also thinking of putting the Crisco name on a fat-free cooking oil of Smucker's called Baking Healthy.
Tim, 57, holds the added title of chairman and Richard that of president, but the brothers claim they run Smucker as a team.
To call all Timothy and Richard Smucker self-effacing is profound understatement.
The Jif-Crisco acquisition is the biggest event in the history of the company, founded as an apple-butter maker by Tim and Richard's great-grandfather, Jerome Monroe Smucker, in 1897.
And not because Smucker ("With a name like Smucker's, it has to be good") and Jif ("Choosy mothers choose Jif") have two of the longest-running taglines in advertising.
New products from Smucker focus on the convenience-oriented "dashboard diners, " like a grilled cheese sandwich or a packaged peanut-butter-and-jelly on crustless bread to be munched on the run.
When told that one analyst questions whether Smucker's management has focused on volume at the expense of operating margin, which dropped to 8.7% last year from 11% in 1994, Richard Smucker is polite, but unapologetic.
Smucker, the maker of Folgers coffees, and carbonated beverage maker Dr. Pepper Snapple passed higher food prices onto consumers in recent quarters, and both reported profit gains from the moves in their latest earnings.
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