So how do you build a relationship-first approach with mobile marketing and SMS?

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Other forms of mobile marketing, such as SMS-based promotions and mobile-search ads, already reach far larger audiences.

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The underlying promise is to provide companies a rich set of offer content, a marketing engine capable of reaching customers over multiple channels including email, SMS, social media and ads, an integrated transactional platform, and a rich data and analytics engine to optimize targeted delivery of offer content all within company branding.

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For example, real simple syndication (RSS), a blog, email marketing, including an email newsletter (ezine), a text (SMS), and Twitter are channel tools, through which businesses serve their customer communities.

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So far, promotional campaigns that rely on SMS text messaging or social media tend to gain more traction with consumers than any other mobile marketing strategy.

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