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Other forms of mobile marketing, such as SMS-based promotions and mobile-search ads, already reach far larger audiences.
ECONOMIST: A tale of fake mayors and real deals
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HarassMap uses a simple SMS-based system to enable victims and witnesses to anonymously report sexual harassment incidents as soon as they happen.
CNN: December 21, 2012 -- Updated 1222 GMT (2022 HKT)
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Smartphones and email-equipped feature phones have proliferated in even the most resource-dry areas of Asia, Europe and North America, but for many subscribers in Africa, SMS is the only option for text-based communication on the go.
ENGADGET: Google launches Gmail SMS for text-based email in Ghana, Nigeria and Kenya
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Australian-based Sims Metal Management (SMS, 16) is the world's largest publically traded scrap metal recycler and electronics recycler.
FORBES: Magazine Article
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But technology experts dismissed those suggestions - the concept was based on SMS messages, containing relatively small amounts of digital information.
BBC: Kenya 'will announce election winner on Saturday'
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The move comes as Glasgow-based Smart Metering Systems (SMS) bids to take advantage of a drive to fit every UK home with a smart meter by 2020.
BBC: Smart Metering Systems firm to float on AIM market
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You might remember Zipwhip from its SMS-enabled espresso machine, but the outfit's hoping a new feature added to its cloud-based text-messaging platform will catch your attention this time around.
ENGADGET