There could also be casual games and more apps, anything that keeps young viewers connected to the Smosh brand.

FORBES: Smosh's Ian And Anthony Are A New, Purely Digital, Breed Of Celebrity

Or take Smosh, a five-channel YouTube television sensation that attracted 157 million views in December, according to Forbes.

FORBES: Broadcasters: Start Embracing (and Stop Suing) Innovation

Growth for Smosh will come in the form of more channels, higher CPM payments and opportunities on connected TVs.

FORBES: Smosh's Ian And Anthony Are A New, Purely Digital, Breed Of Celebrity

In 2009 they expanded the stand-alone site Smosh.com to include original blog content, like a slide show of cats with afros.

FORBES: Smosh's Ian And Anthony Are A New, Purely Digital, Breed Of Celebrity

Alloy came on board to help Smosh sell ads.

FORBES: Smosh's Ian And Anthony Are A New, Purely Digital, Breed Of Celebrity

In 2011 Alloy bought Smosh for an undisclosed sum.

FORBES: Smosh's Ian And Anthony Are A New, Purely Digital, Breed Of Celebrity