Rangers manager Walter Smith has already said he regretted the reaction of some of his players during the match, while Lennon has apologised to the Celtic board for his verbal spat with McCoist.
The stock dropped 3.3% Wednesday, but Forbes contributor David Penn says the slide was more the result of a technical overbought condition than a reaction to the stinging rebuke from the employee, Greg Smith.
So much so that when movie critic Kyle Smith wrote in the New York Post in June 2015 that women couldn't appreciate the film, the reaction was swift and angry.