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Are the subjects really focusing on pitches for Kit Kat candy, Smirnoff vodka and the Volkswagen Passat?
FORBES: Magazine Article
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Sales of ready-to-drink products based on Smirnoff vodka fell 25% in continental Europe and 19% in the UK during the year to June.
BBC: NEWS | Business | Ready-to-drink hopes boost Diageo
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Diageo, the British company behind spirits like Guinness, Johnnie Walker Scotch and Smirnoff vodka, will soon toast the retirement of its longtime chief, Paul S. Walsh.
FORBES: Booze Giant Diageo To Get A New CEO After Veteran Chief Retires
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Several Diageo (NYSE: DEO) brands, including Smirnoff Vodka, Crown Royal Canadian Whiskey and Captain Morgan Spiced Rum, are also among the top 10 brands sold in the state.
FORBES: Booze Sales to the Rescue! Ohio Bond Deal Touts Job Creation
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Several Diageo (NYSE plc: DEO) brands, including Smirnoff Vodka, Crown Royal Canadian Whiskey and Captain Morgan Spiced Rum, are also among the top 10 brands sold in the state.
FORBES: Ohio's Booze-backed Bond Deal Could Be Trend Setter
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It can also boast an impressive stable of other spirit brands ranging across Smirnoff Vodka and Gordon's Gin, alongside newer acquisitions that put it in a strong position, with local grain spirits from Vietnam to Turkey.
BBC: How Scotch whisky conquered the world
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For the past seven years, instructors have crossed the country offering driver-education seminars and recruiting conscientious drivers to compete in the Brandhouse Number-One Taxi Driver competition, sponsored by the South African distributor for liquor brands including Jose Cuervo tequila and Smirnoff vodka.
WSJ: In South Africa, a Drive to Rein in Cabbies
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Make that Smirnoff vodka martinis.
FORBES: Magazine Article
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Smirnoff discovered their glorious past and re-energized their marketing team. (Smirnoff invented purified vodka in the old country and went on to introduce vodka to the U.S.A.: rumor has it they invented the martini.) Maxwell House coffee did the same to halt a decade-long sales decline.
FORBES: New JCP Company Goes Back To Origins To Find Its Future
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Diageo is the world leader in scotch whisky, gin and vodka, with brands including Johnnie Walker, Gordon's and Smirnoff.
BBC: Diageo debuts as Guinness, GrandMet disappear