For two years Smirnoff published the magazine whenever he had the money to put one out.
At one point during Wozniak's and Smirnoff's samba, judge Bruno Tonioli put his face in his hands.
In 1933, an old friend visited from America with a plan to take Smirnoff to the States.
Are the subjects really focusing on pitches for Kit Kat candy, Smirnoff vodka and the Volkswagen Passat?
So, in an upcoming earnings announcement, you might hear DEO say Smirnoff Ice sales soared in North America.
The most curious of the items sold were a handful of minibar-sized bottles of Smirnoff, Bombay and Grand Marnier.
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Despite that, they're still bleeding red because of the cost of promotions, though Smirnoff refuses to say how much.
Diageo is the world leader in scotch whisky, gin and vodka, with brands including Johnnie Walker, Gordon's and Smirnoff.
The first submission Marc Smirnoff received for the Oxford American was a poem from John Updike about a bowel movement.
In fiscal 2009, DEO shipped 368 million liters of Smirnoff ready-to-drink products, which include Smirnoff Ice and Smirnoff Black Ice.
And long-time sponsor Smirnoff is spending its resources to promote its Bond tie-in through TV commercials, in-store displays and promotional events.
"I still believe it to be a comic masterpiece, " says Smirnoff, 37, who edits the literary magazine he founded in 1992.
But it told investors the coming year would mark a turnaround with higher demand for ready-to-drink products such as Smirnoff Ice.
Diageo, whose brands include Johnnie Walker, Guinness and Smirnoff, will get a 53.4% share in Indian liquor baron Vijay Mallya's United Spirits.
One is presented a bottle of Smirnoff Ice malt beverage (usually surreptitiously).
Sales of ready-to-drink products based on Smirnoff vodka fell 25% in continental Europe and 19% in the UK during the year to June.
Diageo of London, whose brands include Johnnie Walker and Smirnoff, this month is looking to add to its controlling stake in Shanghai-listed Sichuan Swellfun.
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Diageo, the British company behind spirits like Guinness, Johnnie Walker Scotch and Smirnoff vodka, will soon toast the retirement of its longtime chief, Paul S. Walsh.
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Not to Smirnoff corporate parent Diageo, which is one of six companies whose brands appear in Casino Royale, the 21st film in the Bond franchise, which opens Friday.
So it seems Smirnoff is capitalizing on the icing phenomenon.
Several Diageo (NYSE: DEO) brands, including Smirnoff Vodka, Crown Royal Canadian Whiskey and Captain Morgan Spiced Rum, are also among the top 10 brands sold in the state.
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The Company produces, markets, distributes and sells an extensive portfolio of alcoholic beverages including its flagship beer brand, Tusker Beer and spirits such as Baileys, Smirnoff and Black Label.
Smirnoff had met Grisham at the bookstore and was soon editing his blockbuster courtroom dramas, such as The Chamber and The Street Lawyer, before they were sent to his publisher.
Several Diageo (NYSE plc: DEO) brands, including Smirnoff Vodka, Crown Royal Canadian Whiskey and Captain Morgan Spiced Rum, are also among the top 10 brands sold in the state.
And outside North America, the affects of the terror attacks had been "muted", a company trading statement added, with the Smirnoff Ice and Archers Aqua alcopop brands boosting UK sales.
At the time Smirnoff--a California native who never finished high school or college--was working at a bookstore in Oxford, where he settled when his car died there during a cross-country trip.
"Woz, " as he is known by friends and fans alike, and partner Katarina Smirnoff have had some of the lowest scores from the trio of judges since the show premiered on March 9.
Smirnoff refuses to say how much money the author has pumped into the magazine--or for how long he's willing to fund it--but it could be a while before he sees a return on his investment.
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