We appreciate good service, a smile, maybe some advice or tips, and a nice handshake on the way out.

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Service With a Smile.

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We thread our way through the streets, each prettier than the last, to the small, quaint Hotel Kaikias, whose floors are wooden, whose beds are comprehensively draped in muslin, whose rooms are antique-clad and service is accompanied by a broad smile.

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This reminds us of what every service organization and retailer should keep in mind: a smile costs nothing.

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Customer service managers chat through a tin can phone and finance staffers smile at one another through a ticket window.

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In a world of service level agreements, how can a company do something unexpected, quirky and memorable to make the customer smile?

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