It processes sensory information from the mouth and nose--wow, that pizza smells good!

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With 5.5% sales growth and earnings expected to rise almost 50% this year, Orchids smells good at 15 times earnings.

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Animals, including my dog, have certainly enjoyed the lard, and it still looks and smells good enough to have a fry up with.

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When you hear that the man in the photo is a baker, that fact gets embedded in a whole network of ideas about what it means to be a baker: He cooks bread, he wears a big white hat, he smells good when he comes home from work.

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"It probably smells like a good two days of sweat, " he said.

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It's the process: wiping off the countertops, taking things out of the cupboard, chopping, mixing and filling the house with good smells.

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