That money is spent giving back to SEC and ACC schools, supporting Winshape Homes (a Chick-Fil-A charity) and funding the Play It Smart program in Atlanta Public Schools, amongst other things.
Any student who completes the Play It Smart program in Atlanta Public Schools and then chooses a school that has received an endowed scholarship as a result of participation in the bowl is now guaranteed to be a recipient of the scholarship when they attend that school.
Schaefer said electronics and appliance stores stand to benefit as students replace smart phones and calculators, and as more schools allow or even encourage students to bring laptop computers to the classroom.
He argues that the succes of KIPP shows that if public schools would spend spend more money and do so with smart investments like KIPP, then they could improve student outcomes.