Good products and smart pricing strategies that drive robust demand can obviously accelerate cycles of innovation.
As a rank newcomer Incepta took on established rivals by smart pricing.
In the absence of further problems, however, the company appears to be on track to regain its footing via a combination of quality craftsmanship and smart pricing.
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Until smart pricing evolves to match smart meters, consumers are unlikely to cut their energy use much, and greenhouse gas reductions--an additional advantage that has been promised to result from the smart grid--will likely be minimal.
Moving customer information, pricing logic and wallets onto smart devices definitely requires that everything is managed securely.
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Without dynamic pricing, the payback for smart meter investments could be as low as 14 billion euros, the Brattle report concludes.
The ultimate point of smart grids, however, is to allow dynamic pricing, with electricity charges fluctuating in response to demand.
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Last year, Pepco Holdings announced a two-year pilot program for smart meters, which will give customers several different pricing options.
Exelon ( EXC - news - people ), plans to put 8, 000 customers on real-time pricing among the 131, 000 homes it plans to equip with smart meters by next year.
The 131, 000-home smart grid test it is runnning in Illinois will offer customers a variety of dynamic pricing options, with the goal of understanding which options customers feel most comfortable with.
By communicating with a smart meter, Nucleus will let people program appliances to take advantage of off-peak pricing plans offered by utilities that have time-of-use electricity plans.
Not all customers need to sign up for advanced pricing schemes for overall savings from operations and lower energy use to exceed the cost of smart meter programs, says Val Jensen, VP of marketing and environmental programs at ComEd.
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