Steve Jobs is famous for hitting the computer market with stuff it didn't see coming, whether it's a smart phone with no buttons or a metal-clad home computer.

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The UND8000 line boasts a restyled, 0.2-inch wide metal bezel, and there's plenty of Smart TV enhancements to gawk over.

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In addition, the Best Buy spot with Grammy-nominated pop superstar, Justin Bieber, and papa metal superstar, Ozzy Osbourne, is another example of smart branding at work.

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But really smart connoisseurs of precious white would have stocked up on palladium, a platinum-group metal used in surgical devices, watches and electronic components.

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