They believe that when you are entering the jungle of the investment world, you need a smart guide to help you.

FORBES: Why is so Little Money Invested in Index Funds

The new GetGlue comes with a smart, personalized Guide to what to watch on TV, on streaming, and in theaters.

ENGADGET: GetGlue update brings personalized guides, feeds and new ads to iPhone

We recommend that energy suppliers use their early smart grid pilot experience to guide regulators as they update industry rules and investment incentives.

FORBES: Hard Lessons For Smart Grids

We didn't know our smartphones weren't quite smart enough to need a guide to the interwebs, but the Foleo syncs to your mobile device, providing a full size keyboard and larger display for editing documents and triaging email (among other things).

ENGADGET: Palm Foleo and Linux OS for summer is what Hawkins is announcing at D?

The watch market, itself, is highly fragmented, if indeed it is any guide to what will happen with smart watched.

FORBES: Google To Compete With Apple and Samsung On Smart Watch

Good Guide , for example, allows smart phones to scan your bar code and immediately rank your product and potentially suggest a more sustainable alternative on the next shelf.

FORBES: The Green Frenzy and Brand Leadership

History also offers a guide to why investing in sports teams is probably not a smart use of capital.

FORBES: Manchester United IPO: History Says Don't Buy

The guide rates 15 top manufacturers of mobile phones, personal computers, smart devices, and televisions on the sustainability of their products and operations.

FORBES: How Green Are Your Gadgets?