Amid all this, a smart little boy (Tommy Rettig), wise beyond his years, is the eye of the storm, surely brewing stories of his own.

NEWYORKER: The Cobweb

When I see the market go way down, I say, "Boy, are you good and smart!"

FORBES: Intelligent Investing Briefing Book

The initiative around educating moms about boy play-patterns was a valid and smart marketing tactic to address the barrier to purchase.

FORBES: Consumer Insights Are Not Necessarily Good PR Strategies. Just Ask Mattel.