He is compensated via stock option grants that vest over time, but has exercised and sold just a small portion of his options.

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"They'll play it close to the vest, " rather than say they want to take a small business into a new market, Mr. Richmond said.

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Sixteen small vibrating motors are embedded in the back connected to a control unit on the side of the vest.

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Joining the air-conditioned and insulating renditions, this snazzy vest features a "tactile display" on the back, which is created by 16 small vibrating motors that are connected to an internal wireless control unit.

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