Every small business probably has stories about vendors who are particularly difficult to work with.
Until now, the group has been largely associated with mom-and-pop stores, spotlighting stories of small toy shops and booksellers who argue Internet merchants that aren't legally required to collect sales taxes enjoy an unfair advantage with shoppers.
Referenced in the same report are several other stories of small businesses whose owners have decided to leave California for a more supportive business environment, such as a southern California manufacturer, Fallbrook Technologies, which recently announced that the company is moving to Texas, the land of no income tax.
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But out of the really hot spotlight, hundreds of thousands of small businesses harbor equally great stories and leaders with fantastic personal brands.
True cartridge classics that can largely only be found online or in small mom and pop gaming stories that are increasingly going out of business.
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Most of the iReporters who shared their stories of living small with CNN.com also build tiny homes or run businesses dedicated to helping others build their own.
These are the kind of stories I hear from small business owners all the time.
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"We do a ton of polling, only a small portion of which actually appears in stories, " says Lavington.
When they launched the Albergo, the owners built five new stories on top of a small house that was first constructed in the 1920s.
Between stories the audience splits into small teams for absurdist language games with obscure rules where cheating, ad libbing and quarrelling are actively encouraged.
That has unleashed a wave of media stories, naturally, about small investors and whether they will dip a toe back into the equities markets.
Local stories reflecting the decade include a small pox outbreak, the Promettes on the seafront and Teddy Boy fashion filtering down from London.
One of my early stories for Forbes was about a small Canadian gold miner running a contest to see if geologists could determine how much gold lay in its little explored property.
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It began when countless small business owners and families and doctors shared stories about a health care system that works better for the insurance industry than it does for the American people.
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During a three hour Acela train ride to New York from Massachusetts on Oct. 24, those stories had me thinking about the small town that made me, to the big cities that broke me.
Stories of how companies both big and small, and brands both local and national, pitched in to help made the round of cyberspace in quick order.
But the detail about Captain Jones giving all the credit to the Lord, while a small thing, suggests a writer interested in human stories, watching, remembering, and sticking around long enough to be generally hospitable to otherness.
They are stories of a time when he began making small leather bags after being bailed out of prison to pay for his legal fees.
The stories help kids ascertain their own identities, Small said.
And over the past two years, my administration has been doing everything we can to help encourage more success stories like this -- because it is small businesses that will power our growth and put our people back to work.
Pokki, from startup SweetLabs, recently launched to offer consumers mobile-style apps on the PC desktop through a small bar on the bottom of the PC screen (See stories here and here).
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Summly -- the brain child of London-based boy genius Nick D'Aloisio -- delivers automated snapshots of news stories to its users on mobile devices and formats articles for the small screen.
As a final touch, Ms. Kemble likes setting out a small stack of books for guests to browse often ones featuring vintage holiday photos, stories of Christmas wishes or collections of quotes or short poems.
Then there are merchants whose stories have gone viral such as the woman who offered cupcakes at her UK bakery for a small price.
Stories like these help us to re-tool and re-shape our programs to better work for small business owners.
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