Her somewhat anecdotal research methods a small longitudinal sample, coupled with many stories from her counselling work make many other academics squirm.

ECONOMIST: I do, I can, I will

Kay Kinton, a spokeswoman for AWS, says the company commissioned independent research from IDC that examined a small sample of AWS customers and found that four-fifths said their unplanned downtime dropped after they moved operations to the cloud.

WSJ: The Sun Shines on 'The Cloud'

Simon Wigglesworth, deputy chief executive of Epilepsy Action, said more research was needed, particularly given the "small sample size and the inconsistencies in the data collected".

BBC: Brain implant 'predicts' epilepsy seizures

Lesley Walker, of Cancer Research UK, said the study was based on a relatively small sample.

BBC: NEWS | Health | 'Breast risk' for the left-handed