This has created an opportunity for a new breed of small, practical specialists.
While GM, Ford and Chrysler were in a grinding battle for auto customers, spending billions on new models and sales programs, Honda brought to market small motorcycles and very practical, reliable small cars.
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"There's quite a small number of practical ideas you can deliver, " said Kerry Reeves, the airline's program director who led the redesign.
He was also conscious that he needed to start small, for various practical reasons.
The practical difference is small, since companies already shield most of their foreign profits from American taxes.
But what is practical in a small coastal state such as Sierra Leone would be out of the question in say, Sudan.
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Building on the craze for corporate jets--more than 550 are expected to be sold worldwide this year--manufacturers are busily exploring how to create a practical and affordable small-scale model that can let executives fly privately in excess of the sound barrier.
But trying to place strict controls on small arms abroad dealing is not practical, the government says.
What Moog did, in 1964, was to produce and market a practical instrument, a small keyboard synth which could be used with relative ease.
As a purely practical matter, two small bathrooms are better than one large one and a third bedroom is more useful than a master suite.
The main feature of irony that makes us associate it so closely with hipsters is that lots of hipsters are essentially downwardly mobile young people who are putting themselves to some practical use, however small or marginal, instead of sitting around getting obese.
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Buyers are flocking to small SUVs and crossovers for both their practical natures and sporty demeanors.
Copying is practical and often done in small batches without a commercial purpose.
Even before the credit crisis, the Milken Institute reports that small firms have faced a number of practical challenges in accessing credit, ranging from potentially riskier borrowers and under-funded lenders, to a lack of historical performance data and misperceptions about investment opportunities.
First, the program offers a practical business and management curriculum for small business owners.
In practice, this would be fine for some small countries, but it is not too practical for the world as a whole because it would require a very large amount of gold.
This is certainly practical for a wide variety, particular small businesses, especially if we all understood the privacy implications.
The partnership has a small core of staff who work to source funding for practical work which has been identified as necessary.
But Mr Rajan's report suggests that small banks could aggregate the demands of farmers up to a practical size.
The practical impact and burden would be huge for firms large and small.
He has been leading a small reconnaissance group of about a dozen soldiers in Kabul who began making practical arrangements for the main deployment.
It has been used successfully in agricultural lessons with small farmers in Buduias, where PILCD has established an agricultural demonstration farm for practical lessons.
Milgram's project fits one element of the Arnold model: fund promising research for relatively small amounts millions, if that can be deemed small with the implicit commitment to spend substantially more if the results point to practical solutions.
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Boasting an aluminum base, the Wooden Light Bulb is totally safe (although probably not that practical for actual lighting purposes) as LEDs, unlike incandescents, produce a very small amount of heat.
The article offers a simple, top-line summary of the initiative, noting practical ways it will make business start-up easier and more attractive, including cutting taxes on small businesses and making access to capital easier.
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