With every major contractor in the business straining to get a piece of this relatively small pie, the prospects for making a killing are not high.

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Take for example taxes where a 40% rate on a small pie does not generate as much revenue as say a 25% rate on a larger pie.

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Still, for now, online giving remains a small slice of the pie.

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So is your financial ETF diversified with Citigroup and Bank of America as small parts of a pie, or are you overweight Citigroup and Bank of America without knowing it?

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The most important thing I am factoring in is trying to make sure that we don't do harm to Rutgers University, because we are a small slice of the pie here at this great place.

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The pie was pretty small.

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Companies hope that more payment choices will provide some punch to online sales, still a small part of the overall retail pie.

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While most companies use that kind of dazzling logic to argue they only need a small piece of that market to survive, Rosenthal wants the whole pie.

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