An example is The Little Yoga Mat, a small start-up based in New York.

FORBES: Half a Billion Opportunities for U.S. Businesses

Crawl inside and you will find a futon spread over a tatami-mat floor, with a small television and reading lamp mounted on the wall.

BBC: Capsule Ryokan Kyoto, where modern meets traditional

The Little Yoga Mat is an excellent example of how small businesses can leverage ecommerce portals to sell into China.

FORBES: Half a Billion Opportunities for U.S. Businesses