Russell Ewins , a sophisticated full time day trader, has seen more and more small time investors log on to these web sites as internet mania has spread.

BBC: Dot.Com Fever

Technologies like Splunk were built to help IT staff search and summarize machine data, but with just a small amount of enhancement web server log data can track in real time the flow of customers through pages, the products that are going into shopping carts, and the rate of transactions.

FORBES: How CIOs Should Be Helping Marketers

Knowing that most small business people would rather watch TV than log on to the Internet, Ma secured advertisements for Taobao on major TV channels.

FORBES: How EBay Failed In China

In October, Internet service Earthlink (nasdaq: ELNK - news - people ) announced a deal with Trellix, a unit of Web-hosting firm Interland (nasdaq: INLD - news - people ), to offer Web-log capability to Earthlink's small business customers.

FORBES: Google Goes Blog-Crazy

Many of the world's banks require customers to log in to online banking by using a small security device to generate a one-off password.

BBC: New Mastercard has LCD screen and keyboard

It features a tiny keyboard built for small hands, as well as parental control software that can limit log-on time or block access to certain Web sites and applications.

FORBES: Magazine Article