He would be happy to leave this town, to pack his brushes and canvases, his pigments and palette, into the small cart, to saddle his mare, and then take the forest trails that, in three days, would lead him home.

NEWYORKER: The Limner

Founded by a former Internet marketing executive named Bob Cart, GreenVolts had won a startup contest and managed to secure a deal with a small utility in Spokane, Wash.

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For the second reminder e-mail, add a small sweetener, a special offer that still allows for a profitable transaction, again with the link to their open cart.

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