This is great news for the upstarts and small brands hungry to connect to an audience looking for what they have to offer.
Their real growth, though, came when they started to print slogans and designs from small brands that were already popular around India, essentially becoming a merchandise store.
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Sales took off, previously hard-to-find distributors were knocking at their door and competitors rushed to introduce their own small batch brands.
The man in the street tends to be deeply attached to his favourite pint, making beer an industry in which small local brands can continue to prosper.
Emphasis is placed on bringing in small foreign brands, some of which are funded by their respective governments, in order to expose them to the New York (and U.S.) market.
The result is that food giants are gobbling small, innovative brands, especially in America where valuations are depressed.
And not just the mega-corporations, but the small entrepreneurs developing brands of their own through services such as YouTube.
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In the course of preparing for keynoting assignments, I have asked clients of organizations large and small about their brands.
Stories of how companies both big and small, and brands both local and national, pitched in to help made the round of cyberspace in quick order.
What will these features mean for the brands and small businesses who use Facebook for marketing purposes?
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Turning a too big store into a small mall filled with brands both new and old that resonate with shoppers in a way that elevates the shopping experience, is a good plan.
But big chains like Safeway and Kroger have raised their share prices sharply over the past year by differentiating themselves from the competition--sprucing up stores, improving service and focusing on a relatively small number of exclusive brands that research shows are most favored by customers.
CICC, a Chinese investment bank, a small fraction of what foreign brands can afford.
He started Commonwealth Brands, a small cigarette manufacturer based in Bowling Green, Ky.
Large and small forward-thinking retail brands such as Nordstrom and Pret a Manger understand that every employee wants to feel that he is making an important and meaningful contribution to the company.
Both brands rely on small form factor tablets.
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Just as homebuilders uses fancy signs, flags, elaborate ads and model home decorating to further its brand and appeal to as many buyers as possible, sole proprietors and small business people wear their brands on their foreheads, promoting their web sites, posting in social media, talking with their clients and glad-handing at networking events.
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Each of these brands fit the mold of small gifts that are appropriate for a variety of occasions, and recipients.
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Nor can retailers in small cities expect the same appetite for brands as found in more cosmopolitan Shanghai or Beijing.
The news, and accompanying cease-and-desist order, was a blow to billionaire power couple Lynda and Stewart Resnick, who own Pom and a couple of other small, but relatively well-known brands like Fiji Water and Teleflora.
Another local producer, Severstal-Auto, has sensibly decided that rather than taking on foreign car brands, it will instead specialise in small vans and trucks, demand for which will be driven by the fast-growing retail sector.
For the enthusiast who wants to expand the collection at home, the variety of tequila brands in the Boston market (admittedly small compared to New York or Chicago) has grown impressively, even just over the past six months.
The most international brands tend to come from countries with relatively small home markets.
Cult brands, by contrast, usually start out small and build a steady following, sometimes over years.
For example, wouldn't Ford be better off fixing its Focus small car instead of spending billions of dollars buying luxury brands?
The Boutique plays host to pop-ups from luxury shops and brands including Browns and J Brand and is small enough to feel like a personal shopping service.
Papyrus, which started as a small family wholesale operation, has grown to include the brands Carlton Cards, American Greetings, Paper Thread, and four hundred and fifty Papyrus retail stores nationwide.
For example, wouldn't Ford (nyse: F - news - people ) be better off fixing its Focus small car instead of spending billions of dollars buying luxury brands?
Over the long term Marchionne expects those jointly engineered architectures to be the source of an array of small cars and crossovers selling in huge volumes under multiple brands around the world.
Best Buy could convert many Gamestop stores into small hubs that advertise the hottest products from a variety of brands.
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