Cult brands, by contrast, usually start out small and build a steady following, sometimes over years.
While the subsea market has traditionally been serviced by small and specialized firms, Schlumberger has been making steady inroads into this space.
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The 'V-bull' is extremely small, and requires great skill in holding the rifle steady.
The small-but-steady approach of birds, bees, and ants offers a better model for changing human behavior than the hop-to-it top-down model used by many companies and governments.
The life of a small business owner is like training for a marathon and I keep a steady pace.
From 1932 to 1945, years of relative prosperity, there was a steady decline, followed by small fluctuations throughout the calm and relatively stable 1950s.
While companies large and small continue to shrink their workforces, the federal government remains on a steady hiring course across the country.
Small, steady donations from consumers rarely go to these types of non-profits, and these financial institutions have not tapped into this wide philanthropy before.
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But the steady flow of coal and commerce does not stop in Broken Bow, where small stores in the center of town may be showing some improved signs of economic life, but making ends meet on the land gets harder every year.
But Kosovo's few Serb leaders with the nerve to stay behind now seem likely to spurn the council, largely because western forces (plus a small number from Russia and the former Soviet Union) seem unable, so far, to stem a steady wave of revenge killings by Albanians.
Despite the small percentage of funds generated by trophy hunters and their claims of conservation, elephant numbers have been on a steady decline.
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