But search advertising--the small text ads placed beside search results--show signs of relative health.
In return, users agree to allow small text ads to be placed in their e-mails.
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At the time, Google had four people working on AdWords, a program for selling the small text ads that appear next to related search results.
Google could use the company to expand its advertising service from small text ads to multimedia display ads and offer more advertising options to a larger network of Web pages.
However, FBX currently only works for sidebar (small format) ads.
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Twitter said nearly a year ago that it would begin to let small businesses buy ads on the service, to circulate their Twitter messages more prominently or to targeted groups of Twitter users.
Yet the difficulty of showing ads on small screens and tracking their impact on sales has made advertisers unwilling to pay as much for mobile ads.
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From our analysis we have seen that, for a three-week period starting in April, the botnet displayed over 10 million ads on compromised computers but only a small percentage of users who were shown ads actually clicked them, with close to 400, 000 ads being clicked.
The other is a push for ads from small and medium-sized businesses (but not, perhaps, Limited Run).
And another survey says that 22% of small businesses use Facebook ads.
Yelp generates revenue from advertising on its service by getting small businesses to buy ads on searches and business listings.
When I talk to ad directors and copywriters about Facebook as a creative platform, the question I get is Why are the ads so small?
Showcasing the various ways advertisers can reach consumers through small yet sophisticated display ads should encourage companies to spend more money on mobile marketing, says Nethercutt.
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It has been airing ads in small towns in safe Republican states, such as Dothan, Alabama and Parkersburg, West Virginia, merely to reach little pockets of voters in neighbouring swing states.
He had Donnelley's artists put the findings in a brochure and offered all his directory customers (phone companies and so on) free seminars on how to sell the expensive ads to small businesses.
He had Donnelley artists put the findings in a fancy brochure and offered all his directory customers (phone companies and so on) free seminars on how to sell the expensive ads to small businesses.
Its portfolio of wholly owned and affiliated digital companies include Schematic (content designers for digital communities), NuConomy (programmers in Israel building Web analytic tools) and Spot Runner (creating easy and affordable Web ads for small businesses).
Compared with ads targeting PC surfers, mobile ads are a small market, but it's growing quickly.
In October, MySpace launched two new ad initiatives: MySpace MyAdds, a platform that allows individuals and small businesses to create display ads on the site, and MySpace Music, which sells advertising against music streams on the site.
While a keyword job search for "certified public accountant" might turn up ads seeking a small-business chief financial officer who is also a CPA, semantic-search software would intuit that the user is looking for accounting jobs and list only those openings.
But beginning this week, Tumblr will let a small number of advertisers purchase new ads on its dashboard and directory pages, which highlight content categories and various blogs.
While big companies have multiple options when going to market (sprawling sales forces, splashy television ads), many small shops now rely heavily on the Web--to peddle their offerings, educate new customers and, most important, establish credibility.
Because the ads run only in a small region, the cost is modest.
Given the relatively small form factor of most smartphones, ads that are displayed during app usage are prime candidates for accidental clicks.
"In the short term, Google is obsessed with the head of the market, using a small volume of content and high value ads, " Chandratillake contends.
The feature is just for Web pages now, but it is likely Google will make it a feature of search ads as well, so those small snippets of text will someday carry the potential for pop-up graphics, as well.
That figure has fallen, partly because of the weakness of the advertising market (community radio stations are generally allowed to derive no more than half their income from ads) and partly because so many small new stations have opened.
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The intrusion of ads into my stream seems like a fairly small issue overall.
Kagan told me that when they conducted focus groups with small businesses, many of them only visited their online ads once per month or so.
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In fact, I have more than 50 responses to a query I put out about successful use of Facebook ads and have a future post to help small companies use it more effectively.
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